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Old 28-12-2013, 10:29 PM   #1
elmex43
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Exclamation Treasure hunts and anagrams

Hello everyone!

Unfortunately, I didn't know Muse in 2005. But I have learnt that they organised a big treasure hunt with anagrams for the release of the album Black Holes and Revelations. This page of Microcuts.net is a very good example of the process: http://www.microcuts.net/uk/news/archives/2005/04/

When I read this, or comments from people who participated in this treasure hunt, who spoke to Matthew via AIM, I tell myself that it must have been really amazing... Fans must have had so much fun trying to find the clues and the meaning of the anagrams...

I would like to discuss this here.
Do you think that Muse will organise a treasure hunt like this again? Maybe for the release of their upcoming album? It would be so great!

Then I would like to know if you were there in 2005 and if you followed the evolution of the treasure hunt? Could you explain how it was?

If only Muse could create other anagrams like Cold Aqua Tomato (qua@aol.com) or hide messages at different places in the world (like the signed bike in Ohio)!

I think that all this would be a funny different way to promote their next album, and the fans would definitely be part of it!

Thank you very much, I would like to know what you guys think about it.
elmex
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Old 28-12-2013, 10:42 PM   #2
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Didnt know Muse back in 2005, but I remember something similar to a treasure hunt during the release of The Resistance. Parts of United States of Eurasia were hidden around the world or something like that.
Musewiki article: http://www.musewiki.org/Ununited_States_of_Eurasia

I thought it was very clever, so I would love to see something like that again.
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Old 28-12-2013, 10:56 PM   #3
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There was the stickers before the release of T2L, but that never led to anything. Hell, I don't think anyone knows if that was ever actually related to Muse or not. I wonder what they were for.
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Old 28-12-2013, 11:15 PM   #4
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Quote:
Originally Posted by Schweppes View Post
Didnt know Muse back in 2005, but I remember something similar to a treasure hunt during the release of The Resistance. Parts of United States of Eurasia were hidden around the world or something like that.
Musewiki article: http://www.musewiki.org/Ununited_States_of_Eurasia

I thought it was very clever, so I would love to see something like that again.
Thank you for the link! I am reading it right now.


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There was the stickers before the release of T2L, but that never led to anything. Hell, I don't think anyone knows if that was ever actually related to Muse or not. I wonder what they were for.
Thanks! I am going to looking for it too!

So they seem to do something special for the release of every album. It would be great if they found something special for the next one too!
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Old 28-12-2013, 11:17 PM   #5
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Nothing special happened for T2L. They may have had ideas, but nothing was actually done.
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Old 29-12-2013, 12:46 AM   #6
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The closest thing for T2L was that shit Connection thing to unlock IS. I'd like to see something similar to the Lord Kelvin thing to promote the next album.
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Old 29-12-2013, 12:49 AM   #7
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The closest thing for T2L was that shit Connection thing to unlock IS. I'd like to see something similar to the Lord Kelvin thing to promote the next album.
I wouldn't, I'd rather see something like Project Eurasia. As in bigger, with more people involved, with a "connection to the real life" thing. Not just a social network business (which was perfect for two SBE tickets, mind).
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Old 29-12-2013, 04:36 AM   #8
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The Project Eurasia thing was good fun!
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Old 29-12-2013, 07:37 AM   #9
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The Project Eurasia thing was good fun!
I agree. I remember how exciting was the release of TR. The Bank of Muse was good, too. But the rewards could be better.
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Old 29-12-2013, 10:44 AM   #10
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Everything they do now is related to social media and much less interesting. I hope that's just a phase they are going through and we'll get better things for the next album. Would be nice to see something like ununited states again.
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Old 29-12-2013, 01:09 PM   #11
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Everything they do now is related to social media and much less interesting. I hope that's just a phase they are going through and we'll get better things for the next album. Would be nice to see something like ununited states again.
It feels like everything like this has to go through Twitter, Facebook, et all, as if they monopolise these things. They seem to have taken the fun and imagination out of it a little.

Either that or I just want an excuse to delete my profiles.
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Old 29-12-2013, 01:59 PM   #12
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Everything they do now is related to social media and much less interesting.
I am sure they could use social media intelligently to create exciting and stimulating challenges -- in my opinion, the issue, rather, is that the straightforwardness of what needs to be done to unlock content nowadays makes it more difficult to see it as something more than a boring marketing campaign.

The contrast between the 2009 treasure hunt and the recent "retweet to unlock Starlight" campaign is particularly striking, I find.
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Old 29-12-2013, 03:55 PM   #13
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They have a lot of good ideas, but maybe have trouble executing them. They seem to have technology problems an awful lot, like with the presales and that Orb game thing for example. Glitchy as hell.

The Eurasia project must have taken a lot of time and expertise that maybe they didn't have for T2L. Promotion in general of T2L was a bit wtf. I hope for the next album they will come up with something really cool and put a lot of time and planning into it.
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Old 29-12-2013, 09:09 PM   #14
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Is it known who executed ununited states? Some external company, or a crew member (or members)?
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Old 29-12-2013, 09:26 PM   #15
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Is it known who executed ununited states? Some external company, or a crew member (or members)?
http://www.sixtostart.com/ununited-eurasia/
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